School Book Publishing

Clark's Publishing Agreements: A Book of Precedents

Student diScount order Form 2016/17 Clark’s Publishing Agreements: A Book of Precedents, Ninth Edition is a comprehensive compendium of model agreements for just about every contract needed in the publishing industry. From general author agreements, via merchandising rights to online licensing, you’ll find it all in this essential resource. Students will benefit from: • Guidance on how to draft...

What I've Learned about Publishing a Book

Understanding end-users in academic book publishing

the article reviews ways that commissioning editors in academic book publishing can better understand the end users of their products. It discusses issues in resourcing market research in publishing companies, before going on to look at some of the existing internal and external sources that commissioning editors can draw on. It then considers both qualitative and quantitative ways of testing a...

A School Text Book Analysis

This paper reports on a project to digitise and analyse sample reading books recently used within British Primary schools. Through analysis of the textual content of example texts from this corpus, we aimed to illustrate statistical characteristics of these texts and consider implications for the expected rate of progression across texts intended for different school levels. Our project also in...

Book Design Program: a Transition to a Hybrid Publishing Context

This study is developed within the scientific areas of Information Science, Communication Sciences and Editorial Design. It refers to the hybrid publishing context in which there is a coexistence of electronic and print processes, and to the role played by Information and Communication Technologies. This scenario is conditioned by technical, morphological and cultural transformations, in the wo...